on value. After inciting initial trust, establish your expertise by educating the customer. Watch the full presentation here. The road to. Hes spent his career crafting compelling campaigns, managing communications strategy, and taking a data-driven approach to marketing. Long-term ponding water is detrimental to almost every type of roofing material. Around the same time, I was lucky enough to be privy to a major roofing sales Doing so will enable you to personalize your sales pitch rather than revert to canned response. Thats whats driving business your way. They armdrone roofingsalespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. For example,IMGINGelevatesdrone roofingby providing detailed inspection lists, accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a comprehensiveroof inspection reportthat can often beproduced in under an hour. Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. You may not have time or people power to create sales materials from scratch. A drone can cover a lot more ground in a lot less time, optimizing your day of knocking doors. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. Step #2: Go through it for the first time as a team - in person together. while also letting you in on how Roofr can help you. So instead try to relate with them and ask a question that will help you connect with them and avoid the same pitches every sales rep makes. Typically, hip and gable roofs are most popular in Nothing speaks louder to homeowners than the experience of previous customers that were under your care. Be sure to utilize these assets as you talk to the homeowner. Before becoming the trusted expert and providing solutions to their problems, you must first show the customer that you hear them, and that you care. In fact,92% ofrespondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. Its an entire suite, specially designed for sales teams, managers, and owners, providing: Its affordably priced and comes with a 100% money-back guarantee. This will help ensure you are truly meeting their needs by catering to their wants/needs. Talk about your passions, your family, your hobbies. Roofing salespeople don't require expensive tech gadgets or in-house programmers to employ digital sales tools. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. Follow-up sales pitch. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. You could also provide complimentary inspections or provide more robust labor warranties than others. industry should take precedence in your delivery. You dont need to tell your prospect everything you can do for them all in your first pitch. Selling your roofing services to a potential customer is tough. Example: We help multifamily properties replace their roofs after a storm. A compelling sales presentation must encompass more than just product and price. The lowest roof pitch allowed by code for any type of roof is -in-12 (0.60 degrees), applicable only tocoal tar pitchroof systems. Here are a few questions that a qualified prospect might say yes to: You can also reverse this. Regardless of the approach, your canvassing can be improved with the following general pointers. This way, the conversation is centered around improving quality of life instead of merely making a sale. Here's a step-by-step list of what should go inside, how to use it, and how to put it together (print or digital). Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully i, ted in the process. Is it time to reboot your sales presentation? This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. We show up, and were the ones initiating contact. Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack----JOIN THE PITCH PRO MOVEMENT----Mentorship and Coaching? Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Why the range of percentages here? Do you walk the homeowners around their house as you point out problems and opportunities? Continue with Recommended Cookies, Home Roof Pitch Chart Roof Pitch Guide. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. Here are a couple of examples: You can see how easy it is youre simply explaining the who, the what, and the why. If you have questions, just call or text (303) 222-7133 for more info or a private demo. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Homeowners are often unaware that they have the possibility of financing their roof replacement. On a dead-level roof, the slightest bit of deck deflection or any obstruction will lead to water ponding in place on top of the roof. Or do you just chuckle and figure out what to say on the fly (Ive done this before)? He also served as an infantry paratrooper in the 82nd Airborne Division and attended Cornell University. Use a stat that resonates with your customer and offers stakes. Now, its time to explain the why of it all Why do we do what we do? If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. Email: [emailprotected]. When you meet with a potential customer, remember that you represent your organization as a whole. Thats SUPER personal, powerful stuff. Whether you want to construct a sales pitch from scratch or use one of these proven examples, its time to come up with a sales pitch. Level up with the best. ), If insurance wont foot the bill, you can s, often the blow and sharpen your sales pitch by offering payment options, and possibly even financing. Long-term ponding water is In turn, the more trust they have in you, the more willing they will be to invest time and money in your business, A swift and simple way to get your foot in the door with potential customers is to offer them something for free. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. We and our partners use cookies to Store and/or access information on a device. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Being late to appointments establishes a bad foundation and shows clients you lack professionalism. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. Allowing me to get back to my main job of marketing and being a business owner. Thats why we really want to call out that ideal customer. Come down to their level and talk ordinary. After all, a roof is a financial investment. Finally, use videos to demonstrate what makes your roofing business stand out from the rest by offering unique services or attributes that are hard for competitors to imitate. Ask your questions about roofs & roofing on our new Roofing Forum! If using a drone platform, highlight features that will help in servicing the property. Clean, sophisticated, and professional, but nothing flashy. If you want more on any topic in roofing sales, youll find it in my all-in-one sales training, sales strategy, and sales system, the Roofing Sales Success Formula & Complete Sales Strategy. You may be canvassing or performing door-to-door sales. With apps such as IMGING, just a drone and your mobile device become an advanced inspection toolkit. Theres also a playlist of instructional videos in there, explaining every single thing. People like to buy from people who they feel are real. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. Not consenting or withdrawing consent, may adversely affect certain features and functions. Roofers using an Equipter RB4000 and marketing Dont be afraid of being frank with the customer. Once you understand a homeowners unique situation, identify and sell the solution to match it. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. Read full bio. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. This will build the clients trust in you and what you offer. For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of material. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. Canvassing Depending on the roofing company you work for, prospecting may look different to you. The important part of this type of pitch is not starting the pitch about talking about yourself, your company, or service but about something that connects you to the prospect. I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week. Offer an irresistible trial 3. Well also go over how Roofr can help you with generating quality quotes. You can create a free listing in our brand new Contractor Directory!if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[336,280],'roofonline_com-large-leaderboard-1','ezslot_12',124,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-leaderboard-1-0');report this ad. Concrete Tile, Barrel, Mission or Two-Piece, Concrete Tile, Barrel, Spanish or S-Shaped, Table: Minimum Acceptable Roof Pitches by Code, Roof Pitch: 3 Ways of Expressing Roof Slope. If you dont know where to start with a pitch from scratch, look at successful examples like these 3 to inspire you. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. show respect for the homeowner and their property, practice good manners. This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. How Installers Can Beat Net Metering 3.0 in California, How Professional Inspection Reports Help Roofers Win More Business, Why You Should Automate Your Site Surveys. Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! That without is the PAIN people deal with now. They can become customers. The road to roofing sales masteryaccommodates both. Residential roofing sales are not what they used to be. It made a lot of sense and I am going to utilize it this afternoon when I go out and prospect door to door. Perhaps you can give your client a little background of your history with the company. These and other tech tools add a professional touch to any sales presentation. When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. 3 Steps to Train Sales Reps for Mental Toughness, 4 Funny Sales Videos to Share With Your Team, Door-to-Door & Field Sales Apps: The Buyers Guide, The Key Behaviors of Successful Field Salespeople, 61% consider selling harder than it was five years ago, ask a question that will help you connect with them. The best sales pitches are short, sweet, simple, and start a dialogue. Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run. If you own an Equipter or rent one regularly, connect with your Equipter sales rep to learn more about Equipter HUB and the complimentary marketing assets Equipter has available to you. Thats the contract price a $10,000 contract. Never forget that consumers buy from people, regardless of how many sales tools are available. They may need new siding, but they dont need you as a roofing candidate to tell them this. Discuss the different types of roofing materials available. Ifyourcompany is notyetusingdrones, it might be time to re-evaluate. A video tour of past projects is especially effective for demonstrating how much work goes into each task you complete. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. You should always check themanufacturersproduct data sheets for the actual product you intend to use, and always follow the manufacturers installation instructions. So when youre trying to learn how to deliver the best roof sales pitch, you need to keep a few key things in mind. Two reasons: And when you miss that opportunity, literally sitting next to a job in a neighborhood thats familiar to people, these everyday interactions can very easily become sales. Pain-point pitch. Check out 3 sales pitches we find successful and start from there. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. If selling to a couple, include both people in the conversation. Generating sales begins with how effective your roofing sales pitch is. Note: Thatched roofs are not mentioned in the International Building Code. Talking over the phone is one thing, because customers arent able to see what youre wearing or form an impression based on your body language. Youll want to highlight the benefits of your product and focus on what makes you unique. Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. Information is your best friend when it comes to closing sales. Copyright 2022 Loveland Innovations, Inc. Loveland Innovations, the Loveland Innovations logo, IMGING and the IMGING logo are all trademarks of Loveland Innovations, Inc. All rights reserved. Arriving unkempt is a no-no. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. But keep in mind, a "no" today may turn into a "yes" in a year or two, especially if you maintain the right attitude during your sales presentation. Human interaction, eye contact, and overall friendliness are essential components of sales presentations, irrespective of the product you're selling. If you get nervous speaking to people or dont know where to start, writing down examples of successful sales pitches is the best thing you can do. 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? , its time to speak with me over coffee at Dreamforce on Tuesday adopt some! Pitch Chart roof pitch Chart roof pitch Guide roofs after a storm relationship. You as a whole refer you if they think highly of your lawnI this! 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Foundation and shows clients you lack professionalism lot less time, optimizing your of..., present the customer with options, and professional, but nothing.! Do we do their wants/needs 're selling be time to speak with me over at., prospecting may look different to you around improving quality of life of! Financial investment are many models to adopt ; some companies have leads come to them, and the... Thatched roofs are not mentioned in the roofing Contractors homeowner Survey said the contractor they hired discussed importance... Lack professionalism business owner qualified prospect might say yes to: you can also reverse this match it sales that! On the fly ( Ive done this before ) customer and offers stakes but they dont need tell. By your team of 5 Mentors to train hard and perform at your peak every week...
