Were quite restrained but hopefully a bit more complex.. He describes Crawford as a very good technical winemaker. Sensational Shellfish Wine. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . If I get home and want a glass of wine, this is my go-to wine, Crawford said. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. This Kim Crawford Ros 2016 was reviewed on September 5, 2017 by Natalie MacLean. While Kim created the wine, Erica managed the business. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Find it at Costco, Trader Joes, or on Vivino. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. It places tremendous responsibility on the bearer. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. He and his wife, Erica. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . But the Crawfords were biding their time. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. In a glass, this wine presents pale, brilliant straw in variety. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. Its been challenging, even with their experience and capital. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. Use the unsubscribe link in those emails to opt out at any time. 26 Feb Feb The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. That model is incredibly profitable, says Erica, but what will your point of difference be? Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. It comes at you, right? The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. This blog is for everybody that wants to know more about celebrities. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. Brut vs Extra Dry: Whats the Difference? Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. "She understands the game and gets on with it. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. Its all about acid and carefully watching the sugar balance, she said. Also, check other great Sauvignon Blanc from New Zealand. Crawford, a South African by birth, has a background in medical research. Please reload the page and try again. Save my name, email, and website in this browser for the next time I comment. J.S.W. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Its a little bit more in the Old World style.. The drinks behemoth has long signaled its desire to offload its cheap brands. Ask a Beer Pro: What Makes Hazy IPAs Hazy? Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. Veterans of the grape: We now have infrastructure. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. September 11, 2022 by Rosamie. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. Its not better-quality wine, but about how you manage the land. I dont think we understood how difficult the farm was going to be, says Erica. 30: https://youtu.be/ien8748Xk5k. 20 Best Classy Wine Quotes For Your Next Toast! Brut vs Extra Dry: Which is Better? From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. Expanding the estate is all about the kids. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. It may be that I am too cautious, says Erica. Contact Customer Care + 1 (855) 328-9463. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Its boisterous and its big and its robust on the nose. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Joan Crawford's great granddaughter? It is truly a cool climate. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. Who was Long Duk Dongs girlfriend in Sixteen Candles? They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. I think theres been a stage where its been too sweet. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. What is the significance of Jacobs well in John 4? Kim Crawford wines are sold in more than 50 countries around the world. People are looking for provenance in brands. NJ: Morristown . Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. --J.S.W. If I was God, I think it would be essential for all New Zealand wines to be organic. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The rocky soil and the bronze beetle pest made the Crawfords pull back from their plan of completely organic management at the property. Jennifer Wells I'm a senior. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. ex. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. More Vintages: 2017 2015 2014 2013 2020 . New Zealand wine is having a moment just ask the VinePair team. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Listed under Wine Spectator Top 100 four times. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. 2007 - 2023 - Wine Industry Network LLC. Kim Crawford Chardonnay contains grapes grown in selected . As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. And the Crawfords did not tinker with the wine for the U.S. market. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. And hes a male, whereas most American consumers think of Kim Crawford as a woman. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. We were very focused, between the two of us. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. Who was the only black actor on The Andy Griffith Show? Lets move on to the detailed review. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. The winemaker is Anthony Walkenhorst. So the expression is quite different. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. Producers Contribute to Hawke 's Bay, some winemakers are trying to mitigate impact! 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